• Seerosen und Wolkenspiegelung auf dem großen Eutiner See
    The Jewel between the Baltic Sea and Holstein Switzerland

The region

In immediate proximity of the Hanseatic City of Lübeck and the districts of Plön, Segeberg and Stormarn, the district of Ostholstein encompasses a total area of 1,393 sqm in the south-eastern region of Schleswig-Holstein.

Ostholstein counts as one of the leading holiday destinations not just in Schleswig-Holstein, but across the whole country – and not without reason: Long, sandy beaches and steep coastlines, vibrant hustle and bustle along promenades and piers, optimal wind conditions for water sports as well as the distinctive sea- and hillscape of Holstein Switzerland promise great relaxation and leisure which offers everyone their money’s worth.

Alongside many interesting holiday facilities like the Hansa-Park in Sierksdorf or the subtropic luxury bathing house at Weissenhäuser Strand, Ostholstein also has a lot to offer on the cultural side: The Eutin opera festival, the Wallmuseum in Oldenburg i.H. or the open-air concerts right by the beach attract hundreds of visitors to the region every year.

The combination of various recreational and cultural attractions, relaxation options, qualified workplaces and economic growth make Ostholstein a region with a very high standard of life.

Economic Hub Ostholstein

Business index

Population 203,606 December 2022
Population per square kilometre
146 December 2022
Employees subject to social security contributions
64,145 June 2023
Unemployment rate 4.4% June 2023
Registered Vacancies
2,223 June 2023
Industrial and commercial spaces 10.92 sqm December 2021
Amount of businesses 6,401 June 2023
Start-ups 1,399 throughout 2022
Commercial tax income 69,984 thousand Euros throughout 2021

Importance of the tourism industry

Mehrere Surfer mit Kiteboards auf der Ostsee und Rapsfeld im Vordergrund

Tourist data like number of guest arrivals, daily guests and generated turnover make it clear: Tourism in Ostholstein belongs to the economic strengths of the district making the region more desirable as a place to live and work. The close to 19,2 million overnight stays and 3.9 million arrivals in 2023 illustrate that the tourism industry is a major contributor to the gross value generated in Ostholstein’s individual municipalities and cities. In addition, you have increased employment and income derived from the effects of tourism across many industries such as trade, craft, agriculture, service and transport.

Community and private sector investments aimed at a targeted expansion of the tourist industry infrastructure such as modern and innovative accommodation, promenades and public spaces show that Ostholstein is investing in its own future and is optimally preparing itself for the demands and wishes of future guests. The previous investment period (2014-2020) saw over 100 million Euros invested districtwide.

Commercial lodging

20101 20212 20222 20232
Overnight stays 5,399,326 7,917,289 9.023.536 9.066.784
Total guests 1,070,837 1,341,490 1.749.882 1.841.331
Beds 48,997 70,063 72.073 71.099
Companies 1,066 809 794 772
Average stay 5.0 Days 5.9 Days 5.2 Days 4.9 Days

Source: Statistical Office for Hamburg and Schleswig-Holstein
Commercial lodgings with 9 or more beds

2Commercial lodgings with 10 or more beds


As the main transport link of Ostholstein, the A1 motorway/E47 E-road represents the so-called “flight of birds” direct route transport corridor between Hamburg and Copenhagen. This road follows a north-south line through the entire district. The B76 federal road splits off from the A1 in an east-west direction and leads towards the state capital Kiel and its surrounding area. The main rail connections of the region are Hamburg-Lübeck-Puttgarden and Lüneburg-Lübeck-Kiel.